How Old is Everyone? - Page 6 - Mercedes CLA Forum
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post #51 of 74 Old 12-31-2013, 02:10 PM
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Quote:
Originally Posted by flipstylephoto View Post
yeah i love my 45 but...i'm already looking to pass it off to one of my kids or wife and get a cls63.
Well, I'm not sure they were thinking AMGs were gateways in the same way as the stock CLA is . . .
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post #52 of 74 Old 01-05-2014, 05:49 PM
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I definitely fall in their target First time buyer, 35
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post #53 of 74 Old 01-09-2014, 08:29 PM
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33. Love this car!
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post #54 of 74 Old 01-11-2014, 12:50 AM
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I am so old I forgot if I responded to this thread.. LOL


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Current Cars: Mercedes-Benz CLA250, 2008 Honda Odyssey, 2003 Honda Civic Si
Previous Cars: 2012 Honda Civic Si, 2003 Honda Odyssey, 2001 Honda Accord, 1998 Honda Accord, 1997 Honda Odyssey, 1995 Honda Civic EX, 1992 Honda Civic Si, 1986 Honda Civic Si, 1979 VW Rabbit, 1975 Olds Delta 88, 1971 Saab 99, 1971 Olds Delta 88
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post #55 of 74 Old 01-12-2014, 10:55 PM
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35 years old. I guess we line up with the target market.

We first looked at Mitsubishi Evo and Subaru but they lacked the interior luxury so from our stand point.... Well done mercedes!

(CLA 45 on order arriving March 15th)

Last edited by Jsquared27; 01-17-2014 at 04:23 PM.
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post #56 of 74 Old 01-18-2014, 11:50 AM
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Originally Posted by BenzFan View Post
It's funny to hear that they market some of their cars, the CLA being one of them, to young people. I guess they might have mentioned the young at heart in fine print somewhere.
Most MB owners turn out to not be as young as MB makes it out to be before the stats.
I'm 43, and I agree. I actually thing that driving an MB might help with KEEPING us young at heart!
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post #57 of 74 Old 01-27-2014, 08:56 PM
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46 and still going. Missed the demo target but young at heart.
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post #58 of 74 Old 01-30-2014, 01:43 PM
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I'm 36
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post #59 of 74 Old 01-31-2014, 10:29 AM
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Smile

Mercedes Have tried a lot of different angles to appeal to younger Drivers recently, I live in the UK and played football professionally and over the last couple of years they had a deal with professional footballers where they were offered different Cars from the MB range at knockdown prices, as footballers are seen as role models and can influence a bigger target audience, as well as usually being in that age range of 18-35

I'm 25 myself and have the 220 AMG sport on order for delivery in April and have to say the CLA definitely had a bigger appeal to me that other MB cars, and i'm literally ticking off the days until April! Definitely best looking Car out there at the moment
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post #60 of 74 Old 01-31-2014, 05:10 PM
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Quote:
Originally Posted by holding View Post
Only reason i ask is because I'm curious if Mercedes is meeting their demographic target. It was stated the CLA was an attempt to make the company younger, the millennial demographic was singled out specifically.

I'm curious first of all because I work in advertising and watching how planning and targeting relates to real word results is kind of my job

I do have a feeling that at the end of the day we will see the CLA in more boomer hands than millennials... 77 million consumers who have concentrated 75% of americas wealth vs 1/3rd millennials who live at home, 62% are employed, 30% of that are part time employees...

So, how old are you? 33 here....
So? Do you have enough info to make any assumptions or come to some kind of conclusion?
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