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Mercedes-Benz revealed a brand-new compact car on the eve of the North American International Auto Show in Detroit. The CLA-Class is the company’s latest effort to attract younger buyers to the brand.

This car is a little smaller than the C-Class, a staple of the Mercedes lineup. With a projected starting price of around $30,000 it’s also expected to cost a little less than its stablemate — about five grand less.

The CLA-Class design borrows heavily from the CLS — as it should. The company is billing them both a four-door coupes. Mercedes representatives say the car’s styling is very emotional, and it truly makes a bold statement on stage. Its side glass, also known as the “daylight opening” or DLO for short looks like it was pulled directly from the CLS, at about three-fifths scale.

See more photos of the 2014 Mercedes CLA on
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