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German luxury will soon rub elbows with the upper crust of mainstream vehicle buyers, opening new doors on both sides of the market.

“They could eat into the mass market,” IHS Automotive analyst Rebecca Lindland said to Automotive News. “A $30,000 Mercedes — and they will cap the car at $35,000 — is an incredibly competitive price point, even against the higher-end Honda Accord.”

To some, the lower price could raise questions about whether or not Mercedes risks sullying its name. It’s not something Mercedes USA CEO Steve Cannon is worried about.

More: $30,000 Will be New Luxury Car Sweet Spot on AutoGuide.com
 

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Mercedes did the right thing by pricing the CLA at $29 900. The price made it really attractive and gave people more reasons to buy it over all the other vehicles around $30k.

I notice a lot of Acura ILX and Buick Verano owners are rethinking their purchases, wishing they waited for the CLA!
 

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This is a smartmove and it also forces the competitor to really push the envelope. At this price its a good gateway to their brand (Mercedes Benz) and at the same they could take the front lines of this segment for the price of the CLA. For those who are looking to spend around $30,000 on a corolla or civic can reconsider for something a bit more luxurious.
 
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