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http://www.autonews.com/article/201...nz-expects-gla-to-be-hot-scarce#axzz2qxXMewbh



DETROIT -- Mercedes-Benz expects the GLA crossover to be an even bigger seller than its CLA sibling when it goes on sale this fall. That means dealers probably can count on shortages of that vehicle, too, said Steve Cannon, CEO of Mercedes-Benz USA.

The GLA shares a platform with the front-wheel-drive CLA that went on sale in September and has sold faster than Mercedes expected.

"Inventory is tight," Cannon said.

Pricing of the GLA has not been announced, but it will be positioned below the GLK crossover that starts at $38,405, including shipping.

The CLA starts at $30,825 with shipping. The GLA is expected to be priced higher, but still several thousand dollars less than the GLK.

The GLA will be launched with all-wheel drive and later offered with fwd. The high-performance GLA45 AMG debuted last week at the Detroit auto show.

With growing demand for premium crossovers, Cannon said the GLA could be even hotter than the CLA.

"Dealers feel there is a lot more potential in that car," he said. "It could be hotter -- the feedback is phenomenal."

The GLK had a conquest rate of more than 60 percent when it was launched in 2009, and Cannon said he expects the GLA's percentage to be higher.

Meanwhile, Daimler AG CEO Dieter Zetsche said Mercedes is looking for ways to boost production for all its new fwd compact cars, including the A- and B-class hatchbacks sold in Europe.

The automaker will likely add a third shift at the plant in Hungary that makes the CLA, but Zetsche admitted not much can be done to increase production of the current-generation compacts.

"Scarcity is not the worst thing for a product," he said. "You do not want to choke your pipeline."

The B class will be sold in the United States only as a battery electric car when it debuts this summer. Cannon said he does not expect high volumes, but he would not give sales targets.
 

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I think that it is quite possible that the GLA will outsell the CLA. It will partly depend on exactly where they price the GLA. Other than that its just positive signs. The crossover segment is super popular and the GLA doesn't have the same problem with back seat head space that the CLA has. I think it has everything going for it.
 

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Obviously no one can predict the future but I can see how the GLA might out sell the CLA based on my uneducated opinion. The GLA is slightly larger on the inside in terms of passenger space and will likley provide a more comfortable ride. People here in Canada also seem to love the cross over idea more so than the car/4 door coupe.

I would also wager to say that the GLA might bring in some customers returning or trading in the GLK as a result of the price point. They are also probably still enjoying the result of the CLA and making some serious predictioons based on their sales.

Time will tell
 

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I wonder how low you can get the cost of the GLA if you are trading in a GLK. Anyone know how much value dealers are giving fro GLKs at trade in? It could make the GLA really cheap.
 

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I could see the GLA outselling the CLA in the states, especially if both are in the same price range. People are more willing to pay a bit more for a CUV than they are for a small sedan. And if they can make comparable or good fuel economy than yes. People here still like big, and while the GLA is small, it's bigger than a CLA and has more utility. And in a test drive most people aren't going to pay as much attention to the lack of acceleration as they are the pretty interior. And most people don't buy CUV's for any off road capability. Just that it is a bit bigger and feels bigger than a car.
 
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