Of course they should beat BMW. They're peddling a $29K Mercedes like no tomorrow. Benz may be the top Luxury car right now, but with this mind set of volume over image they are heading down a path that continues to plague Detroit luxury.Steve Cannon is the CEO of Mercedes-Benz USA, and he is also an outspoken and cocky guy. He recently told Automotive News, "We're going to have a great year, and when we beat BMW, it will be based on natural sales [and] great execution."
When asked if Mercedes-Benz may try to pull some last minute sales in order to retake their luxury sales champion crown for BMW, Cannon said "We're not going to play that game. No shenanigans. We're a shenanigans environment."
Benz is currently leading BMW in USA sales with almost 3,000 cars through the month of September.
CLA will help Mercedes tremendously - even to the point of being able to steal-away large swaths of mass market sales. Nothing meaningful here except the dismembering of a stout brand I used to know and love...
Whats the matter, exclusive doesn't pay any more?