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Benz USA CEO thinks he can outsell BMW this year

2748 Views 4 Replies 5 Participants Last post by  MaximilianJürgen
Steve Cannon is the CEO of Mercedes-Benz USA, and he is also an outspoken and cocky guy. He recently told Automotive News, "We're going to have a great year, and when we beat BMW, it will be based on natural sales [and] great execution."

When asked if Mercedes-Benz may try to pull some last minute sales in order to retake their luxury sales champion crown for BMW, Cannon said "We're not going to play that game. No shenanigans. We're a shenanigans environment."

Benz is currently leading BMW in USA sales with almost 3,000 cars through the month of September.
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