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Best US Launch EVER

2119 Views 5 Replies 4 Participants Last post by  booker, 
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Mercedes is saying the CLA is their best US launch to date, as many of you know dealers are having quite the slog keeping up with demand.

MB USA boss Steve Cannon:

“This is our best launch in 20 years. The CLA has been a phenomenal success right out of the gate,”
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MB USA told dealers in an internal memo on December 9th to expect fewer CLAs in the first half of 2014 as the plant in Hungary is already cranking them out at full capacity. They are forecasting tighter inventories and low supplies from February through July 2014 as a result.

Mercedes Warns U.S. Dealers of Tight Supply for New CLA C - Bloomberg

More from Cannon:

"a lot more floor traffic and many new faces” because of the Mercedes-Benz CLA. “The increase in our overall model sales indicates that this traffic is benefiting all Mercedes-Benz models,”
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no doubt

good move on Mercedes part

People want the brand but can't afford some of the other cars or just simply dont want a entry C class
The CLA is an attractive car that people actually WANT

But the new C class should really step things up
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