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Mercedes-Benz has partnered with Norev, a specialist maker of model cars, which assembles the model CLA using more than 100 separate parts for the 1:18 scale variant.

The model car version of the CLA can be purchased in two scales and prospective buyers can choose from six different colors.

This die-cast zinc model comes with packaged in a Mercedes-Benz gift box and is available in the following colors: cirrus white, designo patagonia red metallic BRIGHT, and designo polar silver magno. It costs 69.90 euros in Germany (around $91).

For the 1:43 die-cast zinc scale model of the CLA, Mercedes-Benz turned to Schuco, which uses over 50 parts for this variant. Buyers should also expect top-caliber printing for the interior as well as quality exterior paintwork.

The smaller scale model’s available colors are universe blue, cosmos black, and mountain grey. It’s also packed inside a Mercedes-Benz gift npx and has an SRP of 29.90 euros (around $39).
I have never heard of this model company either, but I would consider this a boost for the company from Mercedes since its not really known. I wonder why Mercedes partnered up with them. Maybe this has to with Mercedes planned marketing project for the CLA when it comes out for sale.
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