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The GLA shares a platform with the front-wheel-drive CLA that went on sale in September and has sold faster than Mercedes expected.

"Inventory is tight," Cannon said.

Pricing of the GLA has not been announced, but it will be positioned below the GLK crossover that starts at $38,405, including shipping.

The CLA starts at $30,825 with shipping. The GLA is expected to be priced higher, but still several thousand dollars less than the GLK.

The GLA will be launched with all-wheel drive and later offered with fwd. The high-performance GLA45 AMG debuted last week at the Detroit auto show.

With growing demand for premium crossovers, Cannon said the GLA could be even hotter than the CLA.

"Dealers feel there is a lot more potential in that car," he said. "It could be hotter -- the feedback is phenomenal."
 
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