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Mercedes-Benz has released the first commercial for the CLA in the US. The spot is called "Barriers" and it shows the CLA driving through sheets of glass that represent different things that Mercedes-Benz has pioneered.

The commercial feels a bit more like a commercial for a pick-up truck directed by Michael Bay, instead of a CLA commercial, but it is nonetheless entertaining. The end shot showing the $29,900 price tag in big letters above the vehicle has the effect of cheapening the vehicle a bit too. Shouldn't there be a different barrier that the CLA breaks through other than the "you can afford this" barrier?

 

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I think that this is a pretty good idea for a commercial, it just maybe shouldn't be the commercial for the CLA. Breaking through things seems more like the job of an SUV. And the barriers I want to see broken are technological, not really prices. Almost there, but not quite IMO.
 
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