The all-new Mercedes-Benz CLA Class will be heading to dealerships later this year, and the German automaker is kicking off the launch with an Instagram contest.
From July 18 to August 23, five pre-selected Instagram “influencers” will head on five-day road trips in a CLA, documenting their journey through sharing photos and videos. The road trips will happen consecutively and the participant who gathers the most “likes” during their week will win a CLA for a three-year lease period.
In addition, consumers can get in on the action by submitting their own Instagram handles on CLAtakethewheel.com and having their feeds instantly become portfolios. The five participating photographers will select one of those Instagram users to take the same road trip and keep the car for a three-year period.