Mercedes CLA Forum banner
1 - 5 of 5 Posts

·
Registered
Joined
·
167 Posts
Discussion Starter · #1 ·
Great news everyone! Mercedes-Benz (along with Infiniti and Lexus) treats car shoppers best according to the new 2013 Pied Piper Prospect Satisfaction Index. Of all the brands included in the survey Mercedes did best with a high score of 113 based on an industry average of 100. On the low end of the index is Scion and Mitsubishi with 88 and 89 respectively.

Sales strategies have changed a bit since last year. Sales people are now more likely to ask about factors preventing purchase, to ask about trade-in, and to discuss different financing and leasing options. They are less likely to use brochures and visual aids, or discuss features that set their brand apart from the competition.

The survey used 5,203 mystery shoppers in the USA between July 2012 and June 2013.
 
1 - 5 of 5 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top