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Negotiate MSRP

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I am going to pre-order CLA 250 with the premium and multimedia packages (~35,000). I dont want to pay the full MSRP. What are the common discounts?
I am financing the car (Leasing is not an option at this time)
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2014 CLA Price is Negotiable!

I just put a down payment on a 2014 CLA Cirrus White, Sahara Beige MB-TEX,premium package,Sport Package,Rear deck spoiler,Becker map pilot prewire,Bi-Xeon Headlamps/taillights,Total for 36,675 as configured thru MB web site and dealers did the same.
I came in armed with my homework, had dealer invoicing, told them I knew about 3% dealer holdback, Told them I knew their dealer to salespersons incentives for pushing units to get the end of moth bonus, and I told them that I already went and looked at another dealer that offered me $500 off.
I said if you want to sell a car now its on my terms, I understand you have to eat but I should not feel ripped off because you are greedy. I was stern and controlled the conversation.
Bottom line: original invoice of 36,675 and I offered him 35,000 out the door and told him to please don't waist my time with a counteroffer this is my 1 and only offer. He shook his head and he was gone for 10 minutes and when he came back, he put out his hand and said Congratulations! you got a deal.
35,000 out the door, dropped 1,000 down, He pulled a car from pre-production to customize it for me and I expect delivery Nov 15th.

Key notes: I went in on Columbus Day right @lunch time, it was slow. I also am in the military active duty and have USAA as my bank that is offering me $500 incentive to use car buying service thru them and secured financing for 1.49% of a pre-aproved 40,000 loan. So between the 500 originally offered from dealer, and the 500 from my bank that was 1,000. So I was able to wiggle another 675.00 and I am not only getting my free key chain. Since I purchased the sport package with stock summer tires, he is willing to swap, mount, balance and install my new all season tires i purchased from Tire rack for free when the car comes in and I will either sell or save the summer tires for later use. One last thing, I also negotiated the illuminated Stars installation for free when the car comes in. just have to pay for the Star 480.00. and I also already got the Becker Map pitot for 275.00 NIB from e-bay not 600 that the dealer wants.
Funny part is that now end of month is coming soon and the first dealer called me the same afternoon to inquire if I still wanted the car, and I told him your a day late and and 1175.00 too late. I already made a deal in another dealership

Do your homework, don't get emotional over the car they feed off you wanting it so badly, definitely have your poker face, and control the conversation. you WILL get a better deal.
Hope this post helps others.
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Update!!!

I just put a down payment on a 2014 CLA Cirrus White, Sahara Beige MB-TEX,premium package,Sport Package,Rear deck spoiler,Becker map pilot prewire,Bi-Xeon Headlamps/taillights,Total for 36,675 as configured thru MB web site and dealers did the same.
I came in armed with my homework, had dealer invoicing, told them I knew about 3% dealer holdback, Told them I knew their dealer to salespersons incentives for pushing units to get the end of moth bonus, and I told them that I already went and looked at another dealer that offered me $500 off.
I said if you want to sell a car now its on my terms, I understand you have to eat but I should not feel ripped off because you are greedy. I was stern and controlled the conversation.
Bottom line: original invoice of 36,675 and I offered him 35,000 out the door and told him to please don't waist my time with a counteroffer this is my 1 and only offer. He shook his head and he was gone for 10 minutes and when he came back, he put out his hand and said Congratulations! you got a deal.
35,000 out the door, dropped 1,000 down, He pulled a car from pre-production to customize it for me and I expect delivery Nov 15th.

Key notes: I went in on Columbus Day right @lunch time, it was slow. I also am in the military active duty and have USAA as my bank that is offering me $500 incentive to use car buying service thru them and secured financing for 1.49% of a pre-aproved 40,000 loan. So between the 500 originally offered from dealer, and the 500 from my bank that was 1,000. So I was able to wiggle another 675.00 and I am not only getting my free key chain. Since I purchased the sport package with stock summer tires, he is willing to swap, mount, balance and install my new all season tires i purchased from Tire rack for free when the car comes in and I will either sell or save the summer tires for later use. One last thing, I also negotiated the illuminated Stars installation for free when the car comes in. just have to pay for the Star 480.00. and I also already got the Becker Map pitot for 275.00 NIB from e-bay not 600 that the dealer wants.
Funny part is that now end of month is coming soon and the first dealer called me the same afternoon to inquire if I still wanted the car, and I told him your a day late and and 1175.00 too late. I already made a deal in another dealership

Do your homework, don't get emotional over the car they feed off you wanting it so badly, definitely have your poker face, and control the conversation. you WILL get a better deal.
Hope this post helps others.
UPDATE!!!
I went back and told dealer this week... that I was thinking of adding a few (lol) add on's and wanted to delete other items... So I deleted the Becker map pilot prewire, $200 off, added the multimedia package (2,370), wood dash(325) and panoramic roof(1480) . total additional ons (4175). Total car before negotiated price (40,650) out the door price (38,000) Total discount 2,650.
The more you add on, the more you have to bargain. and another note, it was the sales rep who want's to close the deal because it's getting close to end of month and if They wait for production unit, it will be next month maybe mid Dec. so moving a vehicle on lot will get them closer to sales goals and the dealership also saves money by not paying the impact fees every month when they sit on the lot month after month. Ill post pics when I finish deal, will wrap it up next week.
Thanks all!
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Welcome dionisio944, congrats on your CLA! We'll need pics of it definitely. That's one of the better deals I've read and I'm glad to hear you stood your ground.

Joe
Thanks CLA Joe.. got an update! going for record best deal in the USA for 2014 CLA. lol!
invoice pricing!

Awesome job, dionisio944 with getting the car below sticker. I'm a USAA member also but not in the military (civilian employee working for the Army) so I don't qualify for the discount. Every MB dealer I visited asked me if I'm a USAA member and I had to explain why I don't qualify for the discount. I'm eyeing an Edition 1 and hope to negotiate some kind of deal but can't seem to find the dealer invoice to arm myself with. Would you happen to have that or know where to get it? Thanks and good luck. Can't wait to see the pictures.
Tonyride... here is the link i used to configure the car. it shows the MSRP and invoice to help you negotiate..
2014 Mercedes-Benz CLA250 Reviews - Mercedes-Benz CLA250 Price, Photos, and Specs - CARandDRIVER
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