The Macan Turbo S is apparently 400hp
Yeah, but how much does it weigh? And does it have low range? And if it's got that much power (and it's called a Turbo S) then it probably is just a fancy crossover for those who consider driving through a puddle off roading. It would be great if Porsche could create a rival to Land Rover, the Land Cruiser, and Grand Cherokee, though then again the market just isn't there for SUVs that can actually go offroad.
I bet it'll sell good though. I mean I remember when the Cayenne (and Cayman, and Boxster, and Panamera) came out and all the 911 worshippers went ballistic that there could ever exist such a thing as a Porsche without a rear mounted engine, forgetting about the 928, 924, and all those other Porsches that had normal engine placements. The Cayenne does very well, so I bet this car will do fine too.