I've heard about BMW experimenting with a similar idea to much dismay of their dealer network. I see shopping for a car online similar to purchasing shoes or pants online, you need to TRY THEM.Mercedes-Benz will be offering its customers in Germany and Poland the option to shop for high-end and high-volume vehicles through an online store. While customers would still be directed to a show room to complete the "final sales administration phase" the amount of time saved by using this process is impressive. This process is also expected to appeal to younger customers who are more comfortable with online shopping, and to aid inner-city show rooms which will no longer have to keep as much stock on hand.
There are pros and cons to vehicle shopping online. Would you consider using an online store to shop for your next vehicle?
Online is great for getting a feel for whats available or even for finding a better deal on what you want but there is no way the online experience can make up for test drives and hands on time with the vehicle.
Take the CLA for example, theoretically it could be bought on stats alone but i need to make sure that the things i need to fit in the trunk will actually fit there. I believe returning a vehicle is much harder than returning a pair of boots.
Selling vehicles online certainly has a place in the car buying experience but there is no way it can completely supplant dealer networks, people want test drives even if only to turn around and go order the vehicle online...